About Us

Direct Deals is your answer to everything audio; everything visual; everything hi-tech and ‘happening’ – and the real customer convenience – everything is always on sale at unbeatable low prices. Direct Deals is an official Samsung store offering a wide range of all Samsung products including Samsung AV, Home Appliances, Mobile, IT and Digital Imaging.

“We Beat Any Price” – Diane Bowran, CEO

Direct Deals broke into the South African market in 2009 with an unmatched retail mission: to beat any price, and to provide unmatched service and people excellence while doing so. The company is headed up by maverick Retailer, Diane Bowran who has over 20 years on CE Retail experience, and who is renowned for spearheading the success of previous electronics corporations. Together with her team, Bowran has chosen to side with the South African consumer, placing people, passion and budget-beating prices at the pinnacle of the Direct Deals’ ethos.

“Saving is at the heart of everything we do”

Direct Deals carries the latest models & technology in all the products they stock

Direct Deals specializes in all Samsung products, carrying a wide range of CURVED LED, UHD, LED and Plasma TVs while hosting a digital buffet of the world’s latest and greatest electronic fascinations, all at the lowest prices. An extensive product line is always on offer, offering a wide range of quality brands – offering TVs, Sound Bars, Home Theatres, Docks, Components, DVD Players, DSTV Decoders, Digital Cameras, Laptops, Monitors, Printers, EXT HDD, Software, Office Automation, Cellular, Tablets, Memory Cards, Flash Memory, Portables, Home Appliance & a full range of accessories

“We deal direct, so we can sell direct“

Direct Deals is taking a stand against the inflated prices of electronic goods. As an aggressive retailer, the company is determined to make the nice-to-have luxuries and must-have necessities affordable for the South African consumer. Always offering the lowest price.

For the best electronic brands at never-before seen prices, make Direct Deals your first stop on the retail hop. Your budget depends on it!